It's 2025. You can't afford to put off getting a website anymore.

1. Social media is rented land. You might have LinkedIn, Instagram or even YouTube videos. However, with frequently changing algorithms, you are not in control of who sees your social media content. Having a website gives your business a home and a brand that can never be taken away.
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2. Having a website gives your business authority. Potential customers and clients want to see your work, scan testimonials, and read or listen to your thought leadership, before they even get in touch with you.
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3. If you want your emails to actually reach people’s inboxes (instead of going to spam), you now need to prove that you’re a trustworthy sender. This means that you need a domain, and your domain needs to be authenticated. This will prove that an email comes from your business and has not been forged.
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4. Your website is the hub of all automation you need to run your business. With a contact form, you can add potential customers to a CRM, book appointments automatically, and then send clients a Zoom link for a consultation. All without lifting a finger.
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5. There is a higher chance of getting traffic directly from Google with a website. You can also enhance your visibility by getting a Google Business listing.
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6. A website gives you a chance to track your visitors and what information they are searching for, or reading on your website. With such metrics, you are better able to determine what content, products or services your customers are looking for.
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7. It’s easier than ever to set up a website. If you’re at a beginner level, use Google Sites. If you have a budget of $40 a month or more, use Wix, or SquareSpace. If you’ve got access to tech skills, use Wordpress. And if you’re looking for a website with the capabilities for animation, try Webflow, Readymag or Framer.

New trend: Vibe marketing

You're going to hear the phrase "Vibe marketing" a lot in the next few months.

"Modern marketing isn’t about who can write the longest plan — it’s about who can create momentum, quickly." Pottlepress​

The difference between digital marketing and vibe marketing

Digital marketing requires multiple skills and experts such as content managers, paid ad specialists, SEO experts and designers.

Vibe marketing replaces this expertise with AI tools. It uses AI to handle automation and repetitive tasks. AI tools are also used to test different versions of content or ads and can analyze results immediately.

The result is marketers who are able to test ideas and create campaigns in a fraction of the time that traditional methods take.

For instance, imagine being able to create a social media ad in minutes, test with potential audiences, determine its effectiveness, all within hours instead of days or weeks.

"Vibe Marketing is a new marketing approach that leverages AI-driven automation and specialized tools to dramatically accelerate campaign creation, testing, and optimization.

"It transforms traditional multi-week marketing cycles into rapid, agile processes that can launch within days or even hours." ReliableSoft

Thank you for reading!​
Temi

What software would you like me to review in future issues?
Let me know at: news@softwareroiguide.com​

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