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In her blog post "How to Create a Content Batching Schedule," Cyndi Zaweski demonstrates how she creates an effective content batching schedule.
What is Content Batching?
Content batching is a way for entrepreneurs with limited time to create consistent content, without the daily or weekly hassle. It involves setting aside specific time blocks to focus on creating content that will be sent out over weeks, or months.
Content batching enables you to focus on the income-producing parts of your business. While content is important, it is a secondary to reaching out to potential prospects or actual client work.
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Cyndi recommends two content batching approaches |
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Batch in a Day: Allocate an entire day to complete all your content tasks.
- Morning: Research and plan content ideas.
- Midday: Write captions, blogs, or scripts.
- Afternoon: Create visuals or record videos.
- Evening: Schedule the content for future posting.
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Batch in a Week: Spread content creation tasks over a week, dedicating specific days to each activity.
- Monday: Research and plan content.
- Tuesday: Write content.
- Wednesday: Develop visuals or multimedia.
- Thursday: Schedule the prepared content.
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Use ChatGPT (OpenAI) to develop content ideas and create drafts |
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Use ChatGPT if you struggle with writing and need to batch content quickly.
Best for: Generating blog posts, social media captions, email drafts, and repurposing content.
How it helps with batching:
- Speeds up content creation by creating bulk drafts for blogs, social media, or emails.
- Helps to repurpose content by turning long-form content into multiple short-form variations.
- Batch-create outlines for multiple posts in one session.
Examples: Ask ChatGPT to:
- Draft an SEO-optimized blog post (e.g., "5 Ways to Automate Small Business Marketing").
- Create 10 Instagram captions from that blog post.
- Generate 5 email subject lines based on the same content.
Note: You still need to review content from ChatGPT for accuracy, and insert elements that are relevant to your clients.
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Use Canva’s AI Magic Studio for graphics and visuals |
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Use Canva to create and batch social media graphics, reels, and branded visuals, especially if you need to create several social media graphics at once.
How Canva’s AI features help with batching:
- Magic Resize: This feature automatically adjusts designs to different platform sizes (e.g., an Instagram post can become a Facebook banner).
- Magic Write: Use Canva’s AI-powered copywriting feature to create captions and blog snippets.
- Bulk Create: You can upload a CSV of text and auto-generate multiple graphics at once.
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Modern Millie, a content creator, demonstrates how to use Canva's Bulk Create feature to create 200 social media posts. (I dispute that they can be created in 10 minutes though :).
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Use Airtable to create a content calendar |
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If you’re creating 100 pieces of content for example, you need an organization system so you know when and how to schedule content. Use Airtable to plan, track and batch content in a visual, flexible calendar.
How Airtable helps with batching:
- Customizable content calendar: Organize posts by date, platform, and content type in a drag-and-drop format.
- Multiple views: Switch between calendar, Kanban, and grid views to see your content workflow at a glance.
- Automation and integrations: You can sync Airtable with social media schedulers, Google Drive, and Zapier to publish content.
Examples:
- Use linked records to track repurposed content (e.g., a blog post linked to its Instagram captions).
- Add content ideas to a spreadsheet-style grid, then assign a publish date.
- Set up automation to notify you when it’s time to post or move content to “Ready to Publish.”
If you're looking for instruction on how to use Airtable to organize your content, this course provides a detailed overview.
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Thank you for reading!
Temi |
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