If your software’s stressing you out, it’s time to switch
If you’re about to switch software — or know you should — this weekly newsletter gives you the clarity to act fast and choose smarter.
Software ROI Guide: When Software Platforms Fight, Small Businesses Lose
For years, Wordpress has enjoyed its position of being the most popular content management system. By powering 40% of all the world's websites, it's usually the first choice for small business owners. So, the fact that Wordpress endangered its position by getting into a dispute with WPEngine is a grave concern to small business owners. It's a clear case of consumers needing to protect themselves, while the very systems that support their business could be failing them. A recap of the feud:...
Software ROI Guide: 7 reasons why getting a website is more important than ever
It's 2025. You can't afford to put off getting a website anymore. Social media is rented land. You might have LinkedIn, Instagram or even YouTube videos. However, with frequently changing algorithms, you are not in control of who sees your social media content. Having a website gives your business a home and a brand that can never be taken away. Having a website gives your business authority. Potential customers and clients want to see your work, scan testimonials, and read or listen to your...
Software ROI Guide: Could a Meta Breakup Disrupt Your Small Business?
Could a Meta Breakup Disrupt Your Business? Meta is being sued by the United States' Federal Trade Commission (FTC). The complaint is that Meta has created an illegal monopoly by purchasing apps such as Instagram and WhatsApp, and is therefore controlling the social media market. If Meta is ordered to split Instagram, Facebook and WhatsApp, how would your business be affected? Click to continue reading. SearchGPT and Your Small Business: What’s Coming Next Several big brand publishers, such...
Software ROI Guide: Before You Panic About Gmail...
Google confirms danger, tells users: Stop using your passwords. Source When I read this article in my feeds, my first thought was to panic. And then to groan at spending my evening trying to secure my email. Google Confirms Gmail Warning - 3 Billion Users Must Now Act. Source The same alert was sent in this article from Forbes. Double panic! The articles outline how a cryptocurrency professional (who would definitely be savvy in such cybersecurity matters), almost got sucked in by a Gmail...
Software ROI Guide: How are e-commerce platforms assisting small businesses impacted by tariffs?
On April 10, 2025, the United States imposed a 145% tariff against import goods from China. China in turn, on April 12, imposed a 125% tariff on American goods. To put this in real terms, a product that previously cost $4 would now cost over $10 after tariffs and shipping. Those most affected in this trade war are small e-commerce businesses who source goods from China either directly or via a dropshipping model. As usual, when elephants fight, the grass suffers. The tariffs are revealing how...
Software ROI Guide: Why Your Software Subscriptions Might Be Getting Pricier
Will your software costs rise due to tariffs? Given the news about the tariffs imposed on April 2, business owners of all sizes are examining their costs. As of now, software has not been targeted, but we need to monitor the situation. Here are two opposing views on how tariffs could affect your software costs. View 1: You can’t tariff a digital product Incepta Solutions' opinion is that it would be a logistical nightmare to impose tariffs on software because: Software is a digital product,...
Software ROI Guide: 3 signs your software platform is about to increase its prices
Honeybook's Massive Price Increase In February this year, Honeybook users got the unpleasant news about a major increase in fees for the platform. What's Honeybook? Originally designed for photographers and creative professionals, Honeybook is an all-in-one client management platform. It includes a client portal, tools for bookings, payments, project management, scheduling, etc. Increased rates range from a 89% increase for their starter plan to a 63% increase for its premium plan. Of course,...
Software ROI Guide: Instagram's CEO confirms that hashtags don't work
Instagram's CEO Confirms that Hashtags Don't Work Instagram's CEO Adam Mosseri, confirmed very casually in a street interview that hashtags don't work (and apparently have not for a long time). The interview was considered a big get as Mosseri had never before confirmed this as a fact. But did Mosseri share exactly how Instagram users can beat the algorithm? No, it remains a strict secret. "No silver bullets. No silver bullets. You've got to experiment and make sure you're true to yourself,...
Software ROI Guide: Is GoDaddy Airo the Right Choice for Your Website? Here's What You Need to Know
If you've been on YouTube lately, or watched the Super Bowl, you've watched at least one ad for GoDaddy Airo. The all-in one tool is designed to assist small businesses in creating a website, social media ads, social media posts and email campaigns. See their hilarious commercial here: GoDaddy is promoting Airo as an all in one tool for non techie small business owners who need to get their website and marketing up and running without having to lift a finger. With Airo, small business owners...
Software ROI Guide: Why More Solopreneurs Are Quitting Social Media — and What They're Doing Instead
Overwhelmed by the amount of work social media marketing requires, entrepreneurs are starting to abandon it in favour of good old email marketing. Why? Jon Tyson, Unsplash Social media’s insistence on short, punchy information, stylized videos and graphics can be a full time job. Counter: With email, sometimes the boring the better :). Newsletter readers are looking for information, not flashy graphics that could slow down their computers. Social media marketing requires several software...
If you’re about to switch software — or know you should — this weekly newsletter gives you the clarity to act fast and choose smarter.