There are more than 14,000 martech platforms, and counting.
Every week we cut through the clutter by presenting you with the best tools to create, promote and distribute your content with ease.
Software ROI Guide: How does Canva's 300% price increase affect you? (post)
HOW DOES CANVA'S 300% PRICE INCREASE AFFECT YOU? Earlier this year, Canva increased the subscription price of Canva Teams by 300%. If you use Canva Teams, the price will increase to $500 from $199 per year. A huge jump! The new pricing move does not affect Canva Pro or Canva Enterprise. If you're a one person office, then Canva's pricing of $120 per year for Canva Pro is still affordable. Why the increase? First, Canva has added AI features such as Magic Studio, and it is reported that costs...
Software ROI Guide: 3 signs your software platform is about to increase its prices
Honeybook's Massive Price Increase In February this year, Honeybook users got the unpleasant news about a major increase in fees for the platform. What's Honeybook? Originally designed for photographers and creative professionals, Honeybook is an all-in-one client management platform. It includes a client portal, tools for bookings, payments, project management, scheduling, etc. Increased rates range from a 89% increase for their starter plan to a 63% increase for its premium plan. Of course,...
Software ROI Guide: Instagram's CEO confirms that hashtags don't work
Instagram's CEO Confirms that Hashtags Don't Work Instagram's CEO Adam Mosseri, confirmed very casually in a street interview that hashtags don't work (and apparently have not for a long time). The interview was considered a big get as Mosseri had never before confirmed this as a fact. But did Mosseri share exactly how Instagram users can beat the algorithm? No, it remains a strict secret. "No silver bullets. No silver bullets. You've got to experiment and make sure you're true to yourself,...
Software ROI Guide: When Software Platforms Fight, Small Businesses Lose
For years, Wordpress has enjoyed its position of being the most popular content management system. By powering 40% of all the world's websites, it's usually the first choice for small business owners. So, the fact that Wordpress endangered its position by getting into a dispute with WPEngine is a grave concern to small business owners. It's a clear case of consumers needing to protect themselves, while the very systems that support their business could be failing them. A recap of the feud:...
Software ROI Guide: Is GoDaddy Airo the Right Choice for Your Website? Here's What You Need to Know
If you've been on YouTube lately, or watched the Super Bowl, you've watched at least one ad for GoDaddy Airo. The all-in one tool is designed to assist small businesses in creating a website, social media ads, social media posts and email campaigns. See their hilarious commercial here: GoDaddy is promoting Airo as an all in one tool for non techie small business owners who need to get their website and marketing up and running without having to lift a finger. With Airo, small business owners...
Software ROI Guide: Why More Solopreneurs Are Quitting Social Media — and What They're Doing Instead
Overwhelmed by the amount of work social media marketing requires, entrepreneurs are starting to abandon it in favour of good old email marketing. Why? Jon Tyson, Unsplash Social media’s insistence on short, punchy information, stylized videos and graphics can be a full time job. Counter: With email, sometimes the boring the better :). Newsletter readers are looking for information, not flashy graphics that could slow down their computers. Social media marketing requires several software...
Software ROI Guide: Which content actually drives clients to your business?
Too often entrepreneurs create random content hoping something sticks. Or, they focus on education, lifestyle or branding content, which is directed at uninformed prospects, who are unaware of their product or service and the benefits they provide. The founders of the content marketing agency, Grow and Convert, suggest that content which gets the most results is bottom of the funnel content. Such content is directed towards clients who already know what product or service they need. When you...
Software ROI Guide: Tools for content batching
In her blog post "How to Create a Content Batching Schedule," Cyndi Zaweski demonstrates how she creates an effective content batching schedule. What is Content Batching? Content batching is a way for entrepreneurs with limited time to create consistent content, without the daily or weekly hassle. It involves setting aside specific time blocks to focus on creating content that will be sent out over weeks, or months. Content batching enables you to focus on the income-producing parts of your...
Software ROI Guide: Use social listening tools to discover what your clients are talking about right now
We are living in interesting times. When audiences are on opposite sides of the political spectrum, there seems no way to bridge the gap. Offence is on the rise. Unfortunately, it's never been easier to anger people. And it's never been more important to listen. Online conversations are happening everywhere Social listening tools give you an understanding of what's being talked about online. These tools monitor, track, and analyze online conversations. They are designed to help you understand...
Software ROI Guide: Use content research tools find out when your client is ready to buy
When you're trying to get the most impact from your marketing, it's a waste of time to just write content and hope it sticks. Writing effective content depends on knowing your potential client's buying journey and adjusting content to meet their needs. This strategic method of creating content will also influence the tools you choose. To make the most impact, start with research and the 5 Stages of Awareness. This concept was developed by Eugene Schwartz in his book Breakthrough Advertising....
Software ROI Guide: Why now is not the best time to invest in an SEO tool
When Google's latest iteration of its Helpful Content Update (HCU) algorithm took effect in September 2023, it devastated niche website publishers who relied on long tail searches to get traffic. (A long tail search is a very specific search phrase that focuses on topics with less competition.) Their search engine results imploded to the point where niche sites that were making upwards of $10,000 per month have now lost more than 80% of their income. "I'm 44 years old, luckily I don't have a...
Every week we cut through the clutter by presenting you with the best tools to create, promote and distribute your content with ease.